What is Donor Management Software?

Donor management software aids to unify a nonprofit organization’s contacts and donor payments and can also offer features for targeted email marketing. It aids nonprofits evaluate and segment contacts so that they can send out targeted marketing material that boosts the relevance of the outreach effort for recipients.

Donor management software can be a standalone program or can be packaged in an overall larger donor constituent relations management (CRM) suite. A few best of breed donor management programs focus on specific tools like donor databasing and donor profiling. Donor management CRM apps offer these tools along with fund accounting, grant management, fundraising and other solutions to offer a one-stop software application for a nonprofit’s needs.

Donor management programs help nonprofits to carry out their goals. Before investing in a donor management solution, you should consider your existing overall strategy. Make a list of the features your non-profit requires and define and standardize your processes before selecting a suitable system that fits your requirements.

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