Donor management software aids to integrate a nonprofit organization’s contacts and donor contributions and can also proffer functionality for targeted email marketing. It aids nonprofits analyze and segment contacts so that they can send out targeted marketing content that boosts the relevance of the outreach campaigns for recipients.
Donor management software can be a standalone program or can be included in an overall larger donor constituent relations management (CRM) suite. A few best of breed donor management solutions concentrate on specific features like donor databasing and donor profiling. Donor management CRM programs offer these functionality along with fund accounting, grant management, fundraising and other solutions to provide a one-stop software application for a nonprofit’s needs.
Donor management programs aid nonprofits to implement their goals. Before subscribing to a donor management application, you should evaluate your existing overall plan. Make a list of the tools your organization needs and define and standardize your processes before choosing a suitable solution that fits your needs.
There are plenty of cloud-based SaaS systems available in the market and this makes it difficult for a firm to select a suitable platform for their requirements. The first element to consider is usability. Be sure about the changes required for your team’s procedures and workflow when you implement the software. Buy a program that adapts to your processes and not the other way around.
The second factor to consider is the user interface. It should be simple and easy to use so that your employees get the hang of it quickly. Get them involved in the selection and usage process, and analyze their daily requirements to find a good fit. Make the users view the demos and try out the free trials and get their feedback.
The third important feature is scalability. Select a solution that can grow with your company. Though many SaaS providers offer enterprise plans, these are expensive for a lot of companies. So, check if the platform allows you to export your data and migrate to another solution if required. In fact, choose a provider that allows you to export your data as you can trust their honesty and they are the proper type of SaaS brands you should look to partner with.