Donor management software aids to consolidate a nonprofit organization’s contacts and donor payments and can also provide functionality for targeted email marketing. It assists nonprofits evaluate and segment contacts so that they can dispatch targeted marketing content that improves the significance of the outreach campaigns for recipients.
Donor management software can be a standalone application or can be packaged in an overall larger donor constituent relations management (CRM) suite. Some best of breed donor management applications concentrate on specific functionality like donor databasing and donor profiling. Donor management CRM apps offer these functionality along with fund accounting, grant management, fundraising and other tools to offer a one-stop software application for a nonprofit’s needs.
Donor management apps assist nonprofits to implement their objectives. Before subscribing to a donor management application, you should consider your existing overall plan. Make a list of the functionality your non-profit needs and define and standardize your procedures before selecting a suitable platform that fits your requirements.
There are lots of cloud-based SaaS programs available in the market and this makes it tricky for a company to select a suitable platform for their needs. The first element to consider is usability. Be sure about the changes required for your team’s processes and workflow when you implement the software. Buy a solution that adapts to your workflows and not the other way around.
The second functionality to consider is the user interface. It should be uncomplicated and easy to use so that your employees get the hang of it quickly. Get them involved in the selection and usage process, and analyze their daily requirements to find a good fit. Make the users view the demos and try out the free trials and obtain their reviews.
The third important feature is scalability. Select a tool that can grow with your organization. Though many SaaS vendors offer enterprise plans, these are costly for a lot of businesses. So, check if the platform allows you to export your data and migrate to another solution if required. In fact, pick a vendor that allows you to export your data as you can trust their honesty and they are the correct type of SaaS brands you should look to associate with.