What is Donor Management Software?

Donor management software can be used by nonprofits to manage their contacts and donor contributions, and assists targeted email marketing. Nonprofits can also use the software to analyze and segment contacts so that they can engage them with targeted and relevant marketing content.

Donor management software is offered both as a standalone solution and a part of bigger donor constituent relations management (CRM) suites. Standalone solutions offer features such as donor profiling and donor databasing. Donor management CRM systems also provide these features as well as fundraising, grant management, and fund accounting functionality to serve as a one-stop platform that fulfills the marketing needs of nonprofits.

The major benefit of donor management software is that it helps nonprofits to effectively implement their marketing strategies. Before subscribing to a donor management app, you should analyze your existing policies. Prepare a list of the features your organization needs, and standardize your practices before selecting an appropriate product that fits your requirements.

Most Popular Donor Management Software

Bloomerang reviews

Our Score 9.3

User Satisfaction 93%

Bloomerang is a donor management software package designed for non-profit organizations to help them with their fund raising campaigns. Read Reviews

How To Choose The Best Donor Management Software

Donor management software can help nonprofits and similar organizations boost the donations they receive from their patrons. But how do you select a suitable solution from the scores of apps out there? This buyer’s guide will help you to separate the wheat from the chaff and choose the best donor management software for your specific needs.

Get to know each product with free trial

We recommend you start by registering for the free trial of the best donor management software services. This will help you check out each app’s list of features at no cost and gauge whether they are suitable for your organization. You can find out whether a free trial is offered by the following popular donor management solutions: BloomerangRaiser’s EdgeDonorPerfectSalsa CRM, and NeonCRM.

Targeted Businesses

The following organizations make use of donor management software:

  • Nonprofits
  • Animal welfare
  • Education organizations
  • Environmental organizations
  • Grantwriting and volunteer organizations
  • Human services
  • International organizations and NGOs
  • Political and advocacy groups
  • Religious and faith-based organizations
  • Trade associations

What are Examples of Donor Management Software?

  • Bloomerang: Bloomerang is a simple fundraising and donor database software system for small business and nonprofits that helps them reduce donor attrition and boost revenue.
  • Raiser’s Edge: Gives you all the donor management and fundraising features you need to connect with constituents and raise money anywhere, anytime.
  • DonorPerfect: Nonprofits can use DonorPerfect fundraising software for their donor management, mass mailing, moves management, grant & gift tracking needs and more.
  • Salsa CRM: It is a fundraising, marketing, and advocacy software solution used by more than 3,000 nonprofit organizations.
  • NeonCRM: A cloud-based CRM solution that offers a full suite of tools and features for small to midsized nonprofits.

Types of Donor Management Software

  • Online fundraising: Online fundraising software helps organizations to accept donations online making it convenient for them and their donors.
  • Online advocacy: Online advocacy software makes it simple for nonprofits to boost awareness about their causes and help change legislation to further their missions.
  • All-in-One or integrated software: This type of software hosts all the features of online fundraising and donor management software in one system. It also includes the added benefits of outreach and marketing features.
  • Peer-to-Peer fundraising: Peer-to-peer software offers nonprofits the specialized features they need to run P2P campaigns. This software helps them to effectively oversee fundraisers’ efforts and combine their digital P2P campaigns with fundraising events.

Key Features of Donor Management Software

  • Industry-specific solutions: Donor management applications are designed for specific fields such as sports, education, healthcare etc. Based on your needs, decide if you require a niche software or a standard solution.
  • Integrations: Good quality donor management apps offer integration with third-party solutions to collect data. The donor management product can smoothly integrate with your existing fundraising, email marketing, accounting and other software.
  • Mobile features: Top donor management solutions offer mobile functionality allowing users to access contact records from their mobile devices and enabling donors to donate using their mobile devices. Some vendors offer a complete mobile app compatible with popular platforms.
  • Marketing features: Good quality donor management solutions offers automated marketing features including event management, mail merging, email marketing, donor prospect research and more. Consider how these features can integrate with your current marketing strategies before you select a suitable software.

Benefits of Donor Management Software

  • You can make use of your current donor base to raise funds and achieve goals
  • Boost contact and donor relationships by keeping in constant touch with them
  • Increase the donations you receive by contacting your donors through newsletters and email blasts
  • Use segmented analytics to target and track important donors
  • Ensure your outreach effort is relevant to each recipient
  • Reduce expenses by making use of automation features within donor management

Latest Trends

Focus on donor retention

Nonprofits retain only a smart percentage of new donors. So they are increasingly focusing on donor retention by investing more resources and staff in donor relations. They are using donor management software to evaluate the performance of their donor relations programming.

Crowdfunding is becoming a popular fundraising tool

Resourceful nonprofits are using crowdfunding to engage their donors. They are boosting their social media presence and enlisting donors to be their ambassadors. Savvy nonprofits are making use of the internet cleverly to boost their fundraising.  

New communication tools help nonprofits to tell their story

Nonprofits are using new channels and platforms to reach new donors and engage more deeply with existing ones. They are making use of innovations in email marketing, social media tools, video clips, and poignant images for the purpose. Their staff are improving their use of technology and boosting their skills in utilizing new media.

Potential Issues

Steep Learning Curve

Quite a few users say that donor management software is difficult to learn. So make sure you provide proper training to your employees and make use of online resources, webinars, knowledge bases, etc. for the purpose. Sign up for a free trial or demo to learn more about how difficult the product is to learn and use before you invest in a pricing package.

Lack of customization options

This is another big challenge as some donor management apps are not easy to adapt and align with a company’s existing processes. Contact customer support and engage with the vendor to get their help to customize the software to your organization’s needs and processes.

Other common challenges

Users have also pointed out other common issues such as difficulty in exporting and importing data, lack of depth in reporting features, and lack of integration with other software. Do your homework beforehand to ensure you don’t get saddled with a software that has these limitations.

List of Donor Management Software Companies

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Our Score Read More

Our platform makes use of our innovative SmartScore™ algorithm to gather information about all the software in the Donor Management Software category to help you decide on the best possible service. It analyzes the following elements: cruscial modules, collaboration tools, customization, integration, ease of use, customer support, how secure a software is, mobile support, ratings in media. As of now, Bloomerang is the leader in this category and we gave it the highest score in our tests. After extensive testing it had the best results among its competitors and we strongly suggest that you consider it as one of the choices for your needs.

User Satisfaction Read More

A summary of overall user satisfaction with the solutions in our Donor Management Software category evaluated with our unique algorythm that collects customer reviews, comments and opinions across a broad range of social media platforms to help you make an educated purchase choice.











Pricing Read More

Every vendor in the Donor Management Software category will offer a different group of pricing packages for its app and each plan will include a varied set of elements. Below we list the overal pricing for the most affordable package offered for each service. Please note that advanced features may cost extra.

Devices Supported Read More

An overview of what type of devices and operating systems are supported by these B2B services in the Donor Management Software category, including mobile platforms and web-based solutions.







Windows Mobile

Laguages Supported Read More

Find out what languages and countries are served by the popular B2B solutions in the Donor Management Software category, including spftware designed for international markets and prepared for multi-cultural groups of employees.


















Pricing Model Read More

Examine which pricing packages are provided by the vendors in the Donor Management Software category to see which one suits your business requirements and expenses best. Note that specific apps can support free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An analysis of which groups of clients a specific B2B platform in the Donor Management Software category aims for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what kinds of software deployement are supported by every B2B vendor in the Donor Management Software category. Even though almost all modern SaaS solutions are cloud-based certain services may offer an on-site deployment model too.

Cloud Hosted

On Premise

Open API